The Sales Process
This chart shows the 4 Step Sales Process used by IAG to prepare and market your business for sale. This is a logical and proven process that will optimize the sales price and time on the market by ensuring that you understand the process and are aware of all of the activities and steps along the way.
A review of these steps is provided below along with links to a more detailed description.
Free On Site Analysis. Prior to entering the process, an IAG Analyst will meet with you on site to understand your motivation to sell and the specific time and monetary constraints you may have for selling your business. The Analyst will also interview you to ensure that you are able to meet IAG's requirements for the program and that you understand and agree with the activities needed to bring about a sale.
Are you a serious seller? IAG must make sure that only serious sellers enter the program to protect the company's reputation with the serious buyers in our database..
Protecting the integrity of our listings helps because serious buyers know the quality of the deal, the seriousness of the sellers, and the fair asking prices established for the businesses.
Step 1 Analysis
This step gets you ready for sale by analyzing your business, the financials and any effort that can be made to enhance the value of the business. A business valuation is usually prepared to determine a fair asking price and to justify the value to potential buyers. more .....
Step 2 Marketing Preparation
Assuming an agreement on the asking price is reached between you and IAG, a marketing plan and marketing materials are prepared for use during the advertising step to attract buyers to find and review your business. more ....
Step 3 Advertising
Your listing will be placed on multiple popular internet listing sites as well as IAG and IntegratedBizExchange (IBX) a partner company specializing in attracting serious buyers. An optional "Make Market" program implements the detailed marketing plan prepared in Step 2. more ....
Step 4 The Transaction
This is the most important step and includes the screening of potential buyers and the introduction of those buyers interested to your business. If there is continued interest, then a deal structure is agreed and the due diligence phase begins. IAG, along with its partner company, Merchant Capital Business International (MCBI) offers several transaction support options for you as the potentially intricate and lengthy Transaction Step unfolds. more ....